When creating content marking, how do you position yourself or your product?  Here are some examples: Monster Under the Bed A woman I know set up a webpage to help raise funds to fight breast cancer.  She was looking for a way to inspire people.  Using a “Monsters Under the Bed” archetype, she personalized her … More Beyond Movies: Why Stories Matter in Business – What Story are You Telling?

  There are many different story genres.  And there are even more ways to tell those stories.  But if you step back and examine the basic structure of how stories are told, you’ll start to recognize patterns.  These basic archetypes capture the broad types of stories we tell and the way that we tell them. … More Beyond Movies: Why Stories Matter in Business – Story Archetypes