Plot vs Character

Hey All, Thanks for allowing me to digress into the business applications of storytelling.  Let’s get back to what we intended to do — breaking down screenwriting into snackable bites.  So far, we have discussed the issues of plot and structure.  But stories are about people doing heroic and noble things.  So, which is more … More Plot vs Character

Beyond Movies: Why Stories Matter in Business – What Story are You Telling?

When creating content marking, how do you position yourself or your product?  Here are some examples: Monster Under the Bed A woman I know set up a webpage to help raise funds to fight breast cancer.  She was looking for a way to inspire people.  Using a “Monsters Under the Bed” archetype, she personalized her … More Beyond Movies: Why Stories Matter in Business – What Story are You Telling?

Beyond Movies: Why Stories Matter in Business – Story Archetypes

  There are many different story genres.  And there are even more ways to tell those stories.  But if you step back and examine the basic structure of how stories are told, you’ll start to recognize patterns.  These basic archetypes capture the broad types of stories we tell and the way that we tell them. … More Beyond Movies: Why Stories Matter in Business – Story Archetypes

Beyond Movies: Why Stories Matter in Business – Plot and Story

For all of you who are wondering, “Hey, what happened to discussing screenwriting?,” don’t worry.  We’ll get back to it soon.  This is the second installment in a brief digression away from screenwriting into how to use storytelling to enhance your content marketing and business presentations. Plot and Story. Every good story has an arc … More Beyond Movies: Why Stories Matter in Business – Plot and Story

Beyond Movies: Why Stories Matter in Business

I started this website to share what I know about screenwriting.  We’ve barely gotten started.  There is a lot more to come about all aspects of the writing process — characters, dialogue, imagery and metaphor, conflict and how to put it all together. But a conversation I recently had with some friends who asked for … More Beyond Movies: Why Stories Matter in Business